Farm2Fork
Fresh from Our Farm, Straight to Your Fork.
High-quality, local produce at lower costs—supporting farmers and bypassing supermarkets.
How Does Farm2Fork Benefit You?
We believe in cutting out the middleman to bring you high-quality products directly from our farm to your table—at a lower cost to you. Food should be fresh, and you, as the consumer, deserve to know exactly where it comes from. Buying direct allows you to trace your food’s journey, ensuring it’s safe, ethically produced, and free from additives. Plus, your purchase supports sustainable farming practices, helping to keep local farms thriving.
But it’s not just about you—it’s about the farmers, too! By buying direct, you help create a fairer system where farmers can thrive without relying on large supermarket chains that often undervalue their work.
The Real Story Behind the Food You Eat
Story of a Beef Farmer
Raising cattle is no small feat, and yet, farmers often see the smallest slice of the profits. Here’s how it works:
A beef farmer buys a calf for £800 and spends £400 to raise it to slaughter weight. That totals £1,200 in costs. But when it’s time to sell, the farmer doesn’t set the price—they’re told how much they’ll get, regardless of market conditions. On average, a supermarket will buy the cow for £1,500, turn it into meat worth £5,000, and pocket a profit of £3,500. Meanwhile, the farmer takes all the risks—investing time, money, and effort without guarantees of fair compensation.
Story of a Wheat Farmer
Growing wheat is a delicate balance of effort and risk. For a single acre of wheat, a farmer spends £400-£600 on seeds, fertilizer, fuel, and machinery. If all goes well, they might harvest 3.5 tonnes per acre and make a profit of £150-£250 when sold for bread. But if the crop doesn’t meet quality standards—due to factors beyond the farmer’s control—it will have to be sold as animal feed, leaving them with a profit of just £50-£100 or even a loss.
Meanwhile, a supermarket can turn that same acre of wheat into 5,250 loaves of bread, generating a turnover of £10,500. The farmer shoulders most of the risk, but supermarkets reap the rewards, often at the expense of small-scale agriculture.
A supermarket can make approximately 5,250 loaves of bread per acre of wheat. At a sale value of £2 per loaf, that is a turnover of £10,500. Yet the farmer takes most of the risk and again they dont choose the price they sell it for.
Join the Farm2Fork Movement
When you buy directly from farmers, you’re not just getting fresher, higher-quality products—you’re making a difference. Your choice supports local families, ensures farmers are fairly compensated, and helps create a sustainable food system where everyone benefits. Together, we can bypass the middleman and build a better connection between the farm and your fork.
Food Finders Hub is a site set up for people to find their local produce supplier.
To find your local farmer selling produce, click the link below :